How To Improve A Google AdWords Campaign Of A Forex Broker

How To Improve A Google AdWords Campaign Of A Forex Broker

The pay-per-click advertising in Google AdWords is one of the marketing instruments we are using at Takeprofit Technology. We have found interesting tips that are really useful on the Forex brokering market. In this article you can find some advice about Google AdWords for Forex brokers.

More or less, you should already know about Google AdWords. Here is a screenshot of AdWords advertisements for the search term “open forex account.”

All ads have different sizes, locations, headings, text, and links. The performance of each one is also different. Some of them will bring new customers to your business. Others will just spend your marketing budget.

How To Make The Biggest Advertisement

One of the most basic pieces of advice is to make your advertisement size in search results as big as possible. The more space it takes, the higher the possibility that it will be clicked. This principle works for all spheres, but not all businesses have enough interesting information that can be represented in the compact Google advertisement format. Fortunately, Forex brokerages have a lot of information which can be included in an ad. It can be information about spreads, regulation, minimum deposit, leverage, business models, trading instruments, educational courses, trading platforms, or account types.

You can put essential information in the basic part of your ad, and additional information can be put into extensions. Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. There are different kinds of extensions that you can use to make ads more informative.

Sitelink extensions show from two to six links to your site pages. You can edit the links to make them more compact and eye-catching. For example:

  1. Trading Platform MT4
  2. Deposits & Withdrawals
  3. Trading Conditions
  4. Our Partnership Program
  5. Seminars and Webinars
  6. Free Educational Courses
  7. Free 1-on-1 Training
  8. Sign up for Free

Also, you can add your address as a location extension and your telephone number as a call extension. If you have any testimonials from organizations, you can show them as a review extensions. Any important information that you haven’t managed to put into ad text can be put into callout extensions.

The Smaller The Groups, The Better

When you create an ad campaign there is a “Location” parameter that lets you choose in which countries your ads should be shown. If your brokerage works with different countries, you can choose all of them, or even the whole Globe, but I wouldn’t advise anyone to do that. It would really be better to create different campaigns for each country or group of countries. That way, the cost of a click will be a little bit lower and you will also have separate statistics on each country.

I would give the same advice for your services and special offers. Don’t mix all of them into one campaign. For example, let’s say you want to attract clients from Europe, China, and India. You have three types of ads. The first focuses on the minimum deposit, the second on the low spreads, and the third invites people to attend a free training session. According to these conditions your campaigns can look like this:

Clean Regularly

There is no way to block non-target audiences from clicking on your ads, but there is a very useful tool called “Negative keywords.” It tells Google not to show your ads to anyone who is searching for phrases you have tagged as negative keywords. For example, there is a rather popular search term “binary options trading.” If one of your keywords is “trading,” AdWords will show your ads for this term. If you are not providing binary options, this would lead to a flow of non-target traffic on your site.

Negative keywords also take care of your reputation. If you don’t want your ad to be shown for the terms “Forex scam” or “Forex fraud,” put words like that in the negative keywords. When your campaign is launched, you can check what search terms were used in Google by people who clicked on your ads. If you see that some of the search terms are not relevant, you can move them to negative keywords.

The last piece of advice for today is the following: if you want to benefit from Google AdWords, you should take care of every cent that you spend on it. You should always try to get more relevant clicks for a cheaper price. Otherwise it will be quite difficult to benefit from this instrument in a such a competitive market as retail Forex.

I hope this advice will help to make your campaigns a little bit more effective. In one of the next articles, I will write about possibilities for Forex brokers in the Display network of Google.

Posted by Katya Yun

How We Develop

How We Develop

This October our company, Takeprofit Technology, formerly known as Timur Latypoff Technology Lab, will be two years old. It has already been more than two years since we started the development of our first product, a liquidity bridge for MT4.

Developing The Most Reliable MT4 Plugins

Developing our products has taken a lot of work, and we are still putting a lot of effort into making sure that our plugins are reliable, fast, and capable of solving real problems that Forex brokers face. All of the source code changes we make are automatically saved in our version control system, so over these two years, quite a lot of statistical data has piled up, and I thought it might be interesting for our current and future clients to take a quick glance at some beautiful charts about our product development process.

Below is a cumulative chart that shows how our major products grew over time.

As you can see, Klondike bridge is by far our biggest project in terms of source codes lines, more than twice as big as our Ashira virtual dealer. To be fair, its development started half a year earlier than Ashira’s, and during its development we learned many things about the MetaTrader 4 Server internals, which had been taken for granted by the time we started working on the dealer. Also, you may notice that all the lines are still growing — although all the products are very mature and many brokerages have been successfully using them in live environments for a long time, we keep finding ways to make improvements and add new features, providing free updates to all of our clients.

Over the years, we have been putting all robust plugin development practices and patterns into a set of helper projects.

Also, it is notable how our “Common” projects grow: over the years we have been putting all robust plugin development practices and patterns into a set of helper projects upon which all of our products are based. Thus, all of our solutions have common features such as automatic deadlock detection, plugin crash recovery, extended logging, real-time server health monitoring, and many other things that you rarely (if ever) see in our competitors’ products. It has become a tradition that after installing any of our products, they automatically detect faulty third-party plugins, and we contact their developers with suggestions on how to fix the newly found issues in their plugins, in order to protect our new customers. Below, you can take a look at a weekly activity timeline by product.

Developer Productivity

In a similar way, we can dissect the data to see how our developers fared. In the two pictures below, we charted how many lines of code each of our programming colleagues added in total and how source code editing activity was distributed along the overall timeline.

The data above only include changes in code files we created from scratch (specifically, only files with the following extensions: .h .cpp .cs .py .lua .def .js .ini .html .bat .cmd .rb .md .less .scss .mq4). Of course, we don’t include third-party libraries that we use, like QuickFix or Boost.

Hopefully you can now see how much work we do to develop our products and keep them feature-complete and up-to-date, and how excited we are to share some internal details with you.

Posted by Timur Latypoff, Director of Takeprofit Technology

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