Post-Pandemic Trading. 10 Trends To Shape Forex Market In A Year
The impact of the coronavirus on the world is so huge that it’s believed to be worse than the 2008 financial crisis. During the first few weeks after the disease was upgraded to a pandemic, major stocks all over the globe experienced huge declines. Yet Forex brokers are an entirely different story. And it looks like it is going to be yet another story in a year.
The pandemic has already given a boost to the industry. ATFX, ADSS, eToro, GMO Click, CMC Markets and numerous other FX brokers are reporting a remarkable rise in trading volumes. Saxo Bank informed that brokerages around the world generally experienced a surge in trading volume. But the biggest growth is yet ahead, as people’s perception of the world and money in particular changes.
5 Scenarios Of Collaborating With Influencer Traders
Social media influencers or opinion leaders are the people whose words influence the tastes and consumption habits of the wide audience around them. Their Facebook or Instagram posts, their comments on Medium determine what their readers will spend money on. The watch brand they prefer, the restaurant they go to, as well as the place they invest their money. And in particular, which broker they choose.
Collaboration with influencers who specialize in trading is a smart tool that allows to reach out to potential traders and engage them. In some cases, collaboration helps directly increase sales.
How to find influencer traders to help attract traders to your brokerage? Traders whose posts on social networks, articles and comments in specialized media or blogs gain likes and provoke new discussions are the people you need. Getting into the circle of their interests is not so difficult. Some of them may already be your clients. Someone is ready to test new brokerages out of curiosity and publish posts about the ones whose services they like. But in most cases, opinion leaders need to be motivated.
Each of the 5 formats below allows you to establish partnership with influencer traders to attract the attention of potential clients.
1. Surprises: gifts and parcels
Do you like surprises? It’s no surprise that social media influencers like them too. If an influencer likes your gift, he will definitely speak out about it on his social media page. It will be a genuine review, unblemished by greed. Plus, your company will get sincere feedback.
For example, an offer of a generous bonus deposited in the trader’s account or a T-shirt and a cap with your logo will cheer up and attract the attention of an influential trader.
A giveaway is a contest that takes place on social media. In order to participate and compete for a prize, a number of requirements must be met. For example, competitors should subscribe to a brand page and repost a certain post or answer a witty question in the comments.
To draw attention to the brand, the opinion leader announces a giveaway on his page. Winners may be rewarded both on the brand page or on the influencer’s page. Marketers keep predicting the decline of the giveaways, but until that actually happens, brands are using them in collaboration with opinion leaders.
For example, you can agree with a selected expert trader to distribute your merchandise among those of his subscribers who best answer the question “What should have better been invested 10 minutes ago?”
3. Influencers as content creators
This format regularly beats the giveaway format. At first it seems rash to let a blogger create content featuring your services. But nothing ventured, nothing gained, and in this case risk is justified and confirmed with numbers. 67% enjoy the spirit of competition with other influencers to create content, to make it brighter, more expressive, and more attractive. And 58% of marketers reasonably believe that content created by influencers is better perceived by the target audience.
It is important that the value of content created by influencers is lower than that of content created by the brand itself.
For example, guest posts in your blog on behalf of a small influencer trader will take him to the next level, and you may be given useful content.
This is an offline format. The broker organizes an event: an opening of an office in another country or a birthday party. Influencers are invited to increase coverage and draw attention to the event. The more influencers, the greater the engagement. They post pics on social media, tweet, and share brand news. This creates hype.
At the same time, events help maintain friendly relations with influencers.
For example, you can come up with your own festive occasions for traders — crypto-trader day or client day.
5. Sponsored posts
The most straightforward format. The broker provides a service and pays the blogger to create a detailed review and posts it on his social media pages. He can invite his audience to use a promotional code provided by the company. It can be used to track the effectiveness of the publication.
For example, you can ask the influencer to create a review that is as honest as possible: describing not only the benefits of working with you, but also the negative points. You can provide the key ideas, but don’t edit the text – authenticity inspires confidence in potential clients.
What results can be achieved by the scenarios above? The broker will undoubtedly expand its audience. Depending on the opinion leader’s level of influence, hundreds of potential clients might visit your website. And of course, sales can go up.
Of course, collaboration with influencer traders is not limited to these formats. Experiment and choose the formats that fit your brand and business tasks.
Posted by Kate Nutriakova, Marketing Specialist at Takeprofit Tech
So far, there are not many brokers in the world who use customer journey maps. This particular fact was mentioned this March at a MetaQuotes webinar, which was dedicated to analytics.
Today we will reveal how you can greatly improve customer experience, as well as increase the number of registrations and active clients. A trader journey map will help us with this goal. It allows to find out how and why the client chooses your service. You can use it to visualize the analytics of your website and of your customers going through it. And to find problem areas to work them out.
Step 1. Create Client Portraits
Who are these people, what do they want from their lives and from your service? There is no need to invent anything – just trust the analytics. It would be perfect if your website is integrated with Google Analytics. The service provides all the information you need: audience demographics and interests. You will get several groups of client portraits.
Speaking of interests, there are traders who open several accounts with different brokers as part of their thoughtful strategy and go all in, which increases the risk of negative balances. (Moreover, every client may encounter negative balances). Max Position Exposure allows to prevent such scenarios.
Step 2. Highlight The Main Stages Of The Interaction
Answer the following questions:
How does a trader find you? Which channels bring him to the site?
How will he move around the site to register? And then to make the first deal? What pages will he interact with?
What actions will he take at every stage of the journey?
Based on the answers, describe all the stages that the client goes through. There can be several paths for each group in your audience. But first, describe one path for each of them in detail.
You can go through with this step perfectly if you try to get into the client’s shoes. How would you use your own services? Apparently, no one is looking for the “give all money away” button, unless it’s a new iPhone website.
If the bonus is an element of attracting traders to your website, then Real Margin Stopout will come in handy. It doesn’t allow the trader to go negative while he has your bonus in his account.
If your promotional package includes bountiful margin rates, then our Dynamic Leverage will reduce the risks of granting it. The plugin doesn’t allow clients to crash down to a minus or get superprofits.
You have learned about the possibility of investing from Google – went to the website – examined the conditions and reviews – liked everything – and finally registered, and after the registration you were sent to a page with a bonus offer and a proposal to make your first trade. As a result, the whole process is structured in six stages.
Step 3. Find Out The Key Actions
Here your goal is to find out what the trader needs to do at each stage to move on to the next stage. You need to think through your contact points and customer actions. See what they do at each stage, where they need to click, what to fill in, which sections of the site to visit, how to go there – describe all of this for each stage.
The client visited the website → contact point is design and content → he read the advertising messages and brief information about the service.
He went to the registration block → saw the CTA button and the registration form → did not click on the button / got stuck on complicated fill-in form.
Step 4. Find The Problems That The Trader Encounters
There are no perfect services. So, here your task is to make everything as clear and fast as possible. An easy way to find weaknesses is to look at site analytics. Look at the number of returns, and check out the exit pages – the pages traders leave your website from. Think about what is wrong with them and how to fix it. Pay attention to all those various little things that make the trader journey through your website comfortable.
The client did not click on the CTA, because he did not fully understand how he can earn money. And the registration form is too complicated, because it asks for both the phone and e-mail.
In the end you will get the following table:
Block 1 – stage name
Block 2 – user experience (contact points and expected actions)
Block 3 – recommendations (how to improve user experience).
The exact look of the table doesn’t matter. You can apply a scale of emotions for the stages: which sections are convenient and understandable for customers, and which are not. The key thing is that it can be used not only by you, but also by your team.
Posted by Kate Nutriakova, Marketing Specialist at Takeprofit Tech, and Valentine Piotrovich, Head Of Business Development at Takeprofit Tech
The impact of the covid-19 on the world is so huge that it’s believed to be worse than the 2008 financial crisis. During the several days after the disease was upgraded to a pandemic, major stocks all over the globe experienced huge declines. However, Forex market is a totally different story.
The virus has given a boost to the industry. Saxo Bank reported that Forex brokers generally experienced a surge in trading volume.
Let’s have a look on the particular cases. How the brokerages are dealing with the epidemic and who already got the profit.
Posted by Kate Nutriakova, Marketing Specialist at Takeprofit Tech